Terms Of Service
Last updated: 11 September 2026
Most terms of service are written to be skipped. These are written as the questions people would ask if they read them, with the answers underneath. They apply to your use of amorycolondon.com and to every order you place with Amory & Co LTD. Placing an order means you accept them, together with our Delivery Policy, Returns & Refunds Policy, Payment Policy and Privacy Policy, which form part of the agreement; where a summary here differs from one of those policies, the policy governs. Nothing on this page affects your statutory rights as a consumer.
Who am I buying from?
| Store | Amory & Co, at amorycolondon.com |
| Company | Amory & Co LTD |
| Business address | Montfichet Road, London E20 1EJ, United Kingdom |
| support@amorycolondon.com | |
| Phone | +44 20 8221 7300 |
| Customer service hours | Monday to Friday, 9:00 am–9:00 pm UK time |
| Saturday, Sunday and bank holidays | Closed |
| Response time | Within one working day |
The shop runs on Shopify, which provides the platform and checkout. Your contract for any purchase is with Amory & Co LTD alone; Shopify is not a party to it.
Can anyone order?
You must be 18 or over to place an order yourself; if you're younger, a parent or guardian needs to order for you. Guest checkout is available and an account is optional. If you open one, keep the password private and tell us straight away if you think someone else has used it. Give us accurate delivery and contact details and keep them current. We sell to consumers for personal use and may decline or limit orders that appear to be for resale.
What does the price include?
Everything. Prices are in pounds sterling and include VAT at 20%; delivery is free; and if your order is dispatched from a fulfilment centre outside the United Kingdom, all import VAT and customs duties are paid by us. Nothing is collected on delivery. The price that applies is the one shown when you place the order and in your confirmation email; later changes don't affect accepted orders. An obvious pricing error, such as a missing digit, doesn't bind us; if one affects your order, we'll contact you and you can proceed at the correct price or cancel that item for a full refund.
How do discount codes work?
Enter them at checkout; we can't apply them afterwards. One code per order unless the promotion says otherwise, and codes have no cash value. A promotion runs for the period and on the conditions stated with it. Returning an item bought at a discount gets you back what you actually paid, and sale items return on the same terms as anything else.
When is my order final?
Listing a product is an invitation to order, not a binding offer. When you complete checkout, you make an offer to buy. The automated email you receive afterwards confirms your order has arrived; it isn't an acceptance. The contract is formed when we confirm dispatch. Until then we may decline an order if the item is out of stock, payment can't be authorised, a pricing or description error has occurred, the delivery details don't work, or we have reasonable grounds to suspect fraud. If we've taken payment and decline, the full amount comes back to you.
How is payment handled?
Payment is taken when you place the order, using any method shown at checkout; they're listed in our Payment Policy. Card details go directly to our payment providers and never touch our systems, and we'll never ask you to send card details by email. By paying, you confirm you're entitled to use that payment method. A declined or reversed payment may result in cancellation.
What happens between checkout and my door?
Processing and transit times are in our Delivery Policy. They're estimates based on normal operations, not guaranteed dates; couriers, weather and customs processing are outside our control, though we'll chase a stalled parcel on your behalf. Risk passes to you on delivery to the address you gave us, not when the parcel is handed to a courier; anything damaged or lost in transit is ours to resolve. Under the Consumer Rights Act 2015 we must deliver within 30 days of your order unless we've agreed a different date; if we can't, we'll tell you and you can wait for a new date or cancel for a full refund. If a parcel comes back because the address you gave was wrong or incomplete, you choose redelivery or a full refund.
Can I send it back?
Yes. Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 you can cancel within 14 days of receiving the goods; we extend that to 30 days, sale items included. Email support@amorycolondon.com with your order number, or use the form below. We reply within one working day with a return reference and the return address, which is not our Stratford business address. Post the goods back within 14 days of telling us, tracked. Return postage is at your expense when you've changed your mind; there's no restocking fee. Your refund of the full amount follows within 7 working days of the goods reaching us, and in any event within the 14 days the law allows. Items should be unworn beyond trying on, unwashed and with tags attached; where handling goes beyond what's needed to try an item on and reduces its value, we may make a proportionate deduction. Personalised items, underwear and swimwear once the hygiene seal is broken, and gift cards are excluded, and each exclusion is stated on the product page. Full detail is in our Returns & Refunds Policy. You can also cancel free of charge at any time before dispatch.
What if something's wrong with it?
Under the Consumer Rights Act 2015, goods must be of satisfactory quality, fit for purpose and as described. Where they aren't, you can reject them for a full refund within 30 days of delivery. After that, and for up to six years, you can ask for a repair or replacement, and where that fails or isn't possible, a price reduction or a final right to reject. In the first six months it's presumed the fault was present at delivery unless we show otherwise. Email us with your order number and photographs; you choose a replacement or a full refund, we cover the return postage, and any manufacturer's guarantee sits on top of these rights.
Model cancellation form
Complete this only if you wish to exercise your statutory right to cancel. An email works just as well.
To: Amory & Co LTD, Montfichet Road, London E20 1EJ, United Kingdom, support@amorycolondon.com
I hereby give notice that I cancel my contract of sale for the following goods:
Ordered on: ______________ · Received on: ______________ · Order number: ______________
Consumer's name: ______________________
Consumer's address: ______________________
Signature: ______________________ (only if sent on paper) · Date: ______________
How accurate are the product pages?
As accurate as we can make them: photos, composition, garment measurements in centimetres for both men's and women's pieces, care instructions from the label, and a line on how the piece fits. Screens render colour differently, and measurements are approximate unless stated as exact. If you're unsure about a size, ask before you order and we'll compare your measurements to the garment's. Range, prices and availability can change without notice, and we may withdraw a product or limit quantities. If we find an error in a description or price after you've ordered, we'll tell you and you can proceed or cancel for a full refund.
Who owns the content on the site?
The Amory & Co name, logo, site design, product photography, graphics and written content are ours or licensed to us and protected by copyright and trade mark law. Personal, non-commercial use of the site is fine; copying substantial content, republishing, modifying or selling it requires our written agreement.
What if I leave a review or send you something?
You keep ownership but grant us a non-exclusive, royalty-free, perpetual licence to use, edit, translate and publish it in any channel for our business purposes. It must be your own, based on your genuine experience, and free of anything unlawful, defamatory, abusive or malicious. Don't use a false email address or misrepresent where a submission came from. We may decline to publish or remove content that breaches these terms.
What can't I do on the site?
Use it fraudulently, to infringe anyone's rights, to submit false information, to introduce malware, to collect or misuse other people's personal data, to send spam, to scrape or crawl without permission, or to interfere with its security or operation. Automated tools acting on someone's behalf may use the site only if they identify themselves as automated and don't bypass technical safeguards. Where we reasonably believe these terms have been seriously breached, we may restrict or withdraw access; orders already accepted will still be fulfilled.
What about links and downtime?
The site may link to websites and services run by others. We don't control them and aren't responsible for their content, security or practices. We work to keep the site running but can't promise uninterrupted access, and we may modify, suspend or discontinue any part of it where there's good reason. None of this affects an order we've already accepted.
What about my personal information?
Our Privacy Policy covers it, in line with UK GDPR and the Data Protection Act 2018. Non-essential cookies are set only with your consent, which you can withdraw at any time.
What are you responsible for?
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, breach of your rights under the Consumer Rights Act 2015, or anything else that can't lawfully be excluded. If we fail to comply with these terms, we're responsible for loss or damage you suffer that is a foreseeable result of our breach or our failure to use reasonable care and skill. We aren't responsible for loss that isn't foreseeable, or for business losses, where that exclusion is lawful. Our total liability on any order is limited to the amount you paid for it.
What am I responsible for?
So far as the law permits, if your material breach of these terms, your unlawful use of the site, or your infringement of someone else's rights leads to a claim against Amory & Co LTD, you agree to cover our reasonable costs of dealing with it. We'll tell you about any such claim and give you the opportunity to respond before settling.
What if something outside anyone's control happens?
Severe weather, transport disruption, industrial action, major technical failures and government action occasionally affect orders. Where one materially affects an order we've accepted, we'll do what we reasonably can to limit the impact and keep you informed. Your statutory rights concerning late or failed delivery are unaffected.
What if we disagree?
Contact us first at support@amorycolondon.com; we reply within one working day and aim to resolve complaints within 14 days. If that doesn't resolve matters, you may be able to refer the complaint to an alternative dispute resolution provider. We're not currently a member of an ADR scheme, which doesn't affect your right to go to court or to get free advice from Citizens Advice (citizensadvice.org.uk, 0808 223 1133). These terms and any contract formed through the site are governed by the law of England and Wales, and disputes may be brought before the courts of England and Wales; if you live in Scotland or Northern Ireland, you may bring proceedings in the courts of your own country. Nothing here restricts the mandatory consumer protection available to you under UK law.
Can these terms change?
Yes, where there's reasonable cause. The current version always sits on this page with the date above, and revisions never apply to orders we've already accepted. We may transfer our rights and obligations to another organisation provided your rights aren't affected; you may not transfer yours without our agreement. If any provision is unenforceable, the rest continue in force. These terms and the policies they reference are the whole agreement between us.
Contact
Amory & Co LTD Montfichet Road, London E20 1EJ, United Kingdom support@amorycolondon.com· +44 20 8221 7300 Monday to Friday, 9:00 am–9:00 pm UK time · Replies within one working day